Conferences

Making Choices: Consumers and Their Impact on Canada's Agriculture and Food

November 5-6, 2007, Crowne Plaza Chateau Lacombe, Edmonton

Thanks to our Sponsors

Department of Rural Economy, University of Alberta
The Canadian Agri-Food Policy Institute
AVAC Ltd.
The Agricultural Institute of Canada Foundation
Saskatchewan Research Council
Dow AgroSciences
Farm Credit Canada
Pioneer
Syngenta
IFASA

Conference Presentations

Agricultural Institute of Canada Foundation Leonard S. Klinck Lecture

Dr. Rob Rennie - Science for Consumers

Plenary Presentations, Monday, November 5, 2007

Dr. Bruce McDonald - Evolution of Dietary Fat Regulations and Policies

Dr. David Wishart - Challenges of Nutrigenomics

Myles Hamilton - De-Commoditizing the Sunflower Industry - presentation not available

Ted Bilyea - May You Live in Interesting Times

Concurrent Sessions, Monday, November 5, 2007

Food Safety

Doris Pick - Consumer-Driven Demand for Ge-Free Plant Production Systems: Regional Experiences from North America and Northern Germany - presentation not available

Neal H. Hooker - Food Recalls and Public Health: Trends and Implications

Lynn McMullen - Why Does Food Safety Continue to Be Such a Challenge: Change, Change, Change!

Marketing

Liz Gomes - Marketing and Branding in the Canadian Agri-Food Market

Dmitriy Volinskiy - Plant Molecular Farming: Is There a Perceived Threat to Canadian Food Supply?

Andreas Boecker - The Role of Institutional Trust in (New) Food Technology Acceptance - Implications for Third Party Certification and Communication Strategy

Functional Foods

Gale E. West - Determinants of Consumers' Stated Preferences for Functional Foods or Nutraceuticals Rich in Either Omega-3 or Lycopene

Maurice Doyon - The Impact of Information on Willingness to Pay for Functional Foods in Quebec: An Experimental Approach

Ningning (Helen) Zou - Modelling Reference-Dependent and Labelling Effects in Consumers' Functional Food Choices

Food Safety

Jing Zhang - An Empirical Study on the Role of Altruism in the Valuation of Community Drinking

Larissa S. Drescher - Consumer Demand and Willingness to Pay for Healthy Food Diversity in Germany

Bodo Steiner - Consumers' Risk Perceptons After BSE: A Look Across the Border

Marketing

Martin Gooch - Consumer Data for Farmers (and the agri-food industry)

Christopher Kruger - Does Forest Certification Influence Consumer Choices?

Ronald Cuthbert - Niche Marketing

Timothy Richards - Promotion and Fast Food Demand: Where's the Beef?

Functional Foods

Getu Hailu - Consumer Valuation of Functional Foods and Consumer Segmentation: The Case of Probiotics

Jean Paul Emunu - A Profile of Omega-3 Consumers in Canada

Jose Blandon - Functional Foods and Natural Health Product Issues: The Canadian and World Context

Plenary Presentations, Tuesday, November 6, 2007

Dr. Peter Watts - Pulse Innovation Project - Developing Novel Pulse Foods That Deliver Health Dividends

Helen Bishop MacDonald - What Do Consumers Really Want?

Dr. Kevin Keough - Food and Health: Looking Ahead; Alberta International Food and Health Think Tank

Concurrent Sessions, Tuesday, November 6, 2007

Food Quality

Vic Adamowicz - Are Country of Origin and Non-GM Premia Invariant to Revealed Preference Choice Experiment Structure?

Diane Jebson - Consumer Perception of Food Safety and Quality: Further Analysis

Michele Veeman - Investigating Changes in Canadian Consumers' Food Safety Concerns, 2003 and 2005

Human Resources

Jean Sullivan - Consumer Choices Impact on On-Farm Human Resources

Melissa Dumont - A New Canadian Farm Business Management Council Marketing Educational Resource for Farmers

Rob Schmeichel - Farm Credit Canada AgriSuccess Training Initiatives

Local Foods

Bob Friesen - Canadian Consumer Preferences for "Grown in Canada"

David J. Connell - Making 'Good Food' Choices: A Study of BC's Farmers Market Customers

Karen Landman - Rural-Urban Linkages for Local Food in the City of Guelph - County of Wellington Landscape

Organic Foods

John Cranfield - Evaluating Consumer Preferences for Organic Food Production Standards

Peter Boxall - The Role of Sensory Attributes and Information on the Willingness to Pay for Organic Wheat Bread

Rosalie Cunningham - Farm to Fork: Organics in Alberta

Value-Added Meat

Sven Anders - Uncovering Preference Shifts in Value-Added Meat Demand: Evidence from Pre- and Post-BSE Scanner Data

Getu Hailu - Do Consumers Food Safety and Health Concerns Have Effects on the Demand for Meat and Fish?

Leigh Maynard - Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta

Health and Nutrition

Cynthia Strawson-Fawcett - Olive Oil in Canola Oil Country. Would Following a Mediterranean Diet Influence Consumers' Food Choices Differently than Following Canada's Food Guide

J. Stephen Clark - The Effectiveness of Alternative Fat Taxes to Control Obesity

Ryan Lacanilao - The Relationsip Between Food Insecurity and Vegetable and Fruit Consumption in Canada

Bioenergy

Wendell Joyce - Evaluating Opportunities in Bio-energy

Gale E. West - Canadian Attitudes Toward Government Intervention Policies in the Biofuel Market

Susan Robertson - The Economic Impact of Canadian Biodiesel Production on Farmers in Western Canada

Value-Added Meat

Leigh Maynard - BSE and Retail Beef Demand: Comparing Behaviour in Supermarkets vs. Restaurants

Tomas Nilsson - Demand for Value-Added Meat Products in the Food-at-Home and Food-Away-From Home Sector by Individual Households

Health and Nutrition

Sean B. Cash - Consumer Interest in Conjugated Linoleic Acid (CLA) Enhanced Beef Products: An In Situ Choice Experiment Approach

Getu Hailu - The Role of Consumers' Health Concerns and Relative Prices in Explaining Sweetener Substitution in US Food Processing Industry

David Just - Food, Behavioural Economics and Food Policy - presentation not available